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SneakersLeBron James' Nike LeBron 8 is coming back in a big way this year.ByAlexander Cole2.0K Views
MusicIndustry experts drop some gems on the importance of an artist's aesthetic.ByMitch Findlay3.2K Views
MusicLearn more about rising St. Louis artist, Ryan Trey, following his performance for Sprite's "Live From The Label" with Jack Harlow.ByAlex Zidel2.5K Views
NewsLil Yachty reworks the "Minnesota" lyrics in the newest Sprite commercial.ByDanny Schwartz99 Views
NewsDrake X Sprite are killing the branded content game with the first installment of "Obey Your Thirst." ByDanny Schwartz95 Views
MusicExclusive Interview: Hip Hop icon and legendary lyricist Rakim is celebrating 50 years of the culture & kicking off Black Music Month in style. ByErika Marie2.9K Views
MusicSprite wants your coins.ByZaynab4.4K Views
Music2 Chainz is king of the citrus soda.Byhnhh4.1K Views
SneakersAnother Nike LeBron 8 Low colorway is set to drop this month.ByAlexander Cole1358 Views
NewsMcDonald's, Sprite and Joe FreshGoods taps Kyle for their new "That's The Mix" campaign.ByAron A.4.0K Views
MusicLatto, Saweetie, and more will be performing as part of Sprite's "Live From The Label" concert series.ByAlex Zidel3.0K Views
NewsDrake and Nas are scheduled to take the stage together Friday night.ByKevin Goddard30.9K Views
NewsVince Staples is the subject of episode 3 in Sprite's "Obey Your Thirst" doc.ByTrevor Smith76 Views
FoodSprite is releasing a new ginger flavor of its classic soda and a streetwear collection to go with it.ByCole Blake1267 Views
Original ContentCan today's artists still sell out? ByLuke Hinz7.0K Views
Original ContentIt took a while for things to come together, but a strong friendship between rap and advertising has definitely been formed. We decide to take a look at some of the most memorable rap-centric commercials from over the years.ByLayne Weiss326 Views
SneakersAnother classic Nike LeBron 8 Low will be dropping soon.ByAlexander Cole1010 Views
MusicWe get the scoop on life on the road, live shows and merchandising. ByKyle Rooney2.0K Views
Original ContentBefore they became headliners, some of hip-hop's biggest names were holding it down as opening acts. ByMitch Findlay3.5K Views
MusicAhead of Sprite's Live From The Label concert series, get to know Summer Valentine, who is slated to open for Saweetie at the upcoming show on August 12th.ByMitch Findlay1.6K Views
NewsNas stars in the second installment of FADER X Sprite's "Obey Your Thirst" doc series.ByDanny Schwartz80 Views
MusicThe sneaker art installation was lit.ByErika Marie1.7K Views
NewsNas is the next guest on Sprite's "Obey Your Thirst" documentary.ByTrevor Smith43 Views
