Snoop Dogg's been in the game for nearly 30 years and on Nov. 19th, he'll unveil his 19th studio album, The Algorithm. Though he's insisted that it's more of a compilation project, it's his first visible move as a senior strategic advisor for Def Jam. On his recent Breakfast Club appearance, Snoop explained that his intention was to "save New York first." "It ain't hip-hop like it used to be out here," he explained. "I want hip-hop back in New York. I want that feelin' back."
Snoop's latest single emphasizes the New York City energy that he misses so much in hip-hop. "Murder Music" ft. Jadakiss, Benny The Butcher, and Busta Rhymes bring that gritty production and bars to the fold, while Snoop holds down the hook. The music video dropped on Tuesday, opening up with Snoop Dogg sitting on top of a CGI recreation of the Empire State building while Jada, Busta, and Benny deliver their respective verses in front of grimey New York backdrops.
Snoop Dogg's The Algorithm drops on Nov. 19th.
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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