Snapchat Recruits Domestic Violence Expert After Insensitive Rihanna Ad: Report

BYAron A.2.3K Views
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A finger is posed next to the Snapchat app logo on an iPad on August 3, 2016 in London, England
Snapchat's planning to educate their staff on domestic violence.

Things hasn't been too great for Snapchat over the past few months. The most recent f-up from the company happened a few days a go after they made light of Rihanna domestic abuse incident with Chris Brown in a silly game of "Would You Rather." The company has since apologized but that clearly didn't cut it for Rihanna who shortly after put the company on blast on Instagram. In an attempt to clean up their mess, they've reportedly hired a domestic violence expert.

TMZ reports that Snapchat has tapped a domestic violence expert to educate the staff. A source from National Network to End Domestic Violence says Snapchat reached out to them after Rihanna called them out. They're role will be to help the staff have a better understanding on what's appropriate to post and domestic abuse in general, so they don't end up f*cking up again.

Bringing a member of the NNEDV is clearly a good move for the company especially after Rihanna called them out publicly on her Instagram story. Rihanna's voice is prominent across the globe so telling her fans to "throw the whole app-oligy away" costed Snapchat. A report surfaced that the company's stock dropped significantly after Rihanna's statement. The company's shares dropped to 4.7% to $17.02 yesterday making it an intraday low of $16.91.


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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