Seth Rogen Launches His Own Cannabis Company "Houseplant"

BYAron A.11.1K Views
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Seth Rogen attends the 'Good Boys' Premiere 2019 SXSW Conference and Festivals at Paramount Theatre on March 11, 2019 in Austin, Texas.
Seth Rogrn and Evan Goldberg are really the Canadian plugs.

Seth Rogen and long-time friend and business partner Evan Goldberg are diving into the cannabis business. Rogen and Goldberg, who worked with the actor on Pineapple Express as the executive producer, announced their cannabis company Houseplant earlier this week. The company is a partnership with Ontario-based cannabis company, Canopy Growth, who also partnered with Snoop Dogg and Martha Stewart in separate ventures.

“Houseplant is the result of years of experience and dedication, with each element and expression thoughtfully designed to make it easier for people to learn to love cannabis as much as Houseplant does," Canopy Growth said in a statement.

Rogen's venture into the weed business is expected especially since the Canadian government legalized recreational use of cannabis in October.

“Houseplant is a passion we’ve brought to life through drive and dedication. Every decision we’ve made for the business reflects the years of education, first-hand experience and respect we have for cannabis," Rogan said in a statement. Goldberg added, “We are so proud to be launching in Canada, our home. After spending five years diligently preparing for the launch of this company, we’re excited to be able to share our passion for cannabis with Canadians in this way.”

The first strain from Houseplant will be available in April, called Houseplant Sativa. They will also be rolling out Houseplant Hybrid and Houseplant Indica.


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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