Jordan Brand has officially introduced their Fall 2018 Collection, which includes a plethora of highly anticipated releases, including the three "Back To School" Air Jordans in honor of Russell Westbrook, Carmelo Anthony and Chris Paul. Additionally, Jordan Brand has unveiled Westbrook's new signature line of off-court sneakers and apparel.
Dubbed the Westbrook 0.3, the low-top kicks are Westbrook's third lifestyle silhouette. Inspired by his Southern California roots, the Westbrook 0.3 pays homage to the adoption of the Air Jordan 1 by 1980s skateboard culture, resulting in a very Vans-looking shoe. The lead colorway uses an abstracted RW logo to mirror a dazzle camo design — a nod to Westbrook’s unpredictable style on and off the court.
The WHY NOT? Floral apparel collection, including art directed by the Brodie himself, combines floral prints with early 90s all-star uniform graphics. Using heavyweight premium fabrics handpicked by Westbrook, this collection features floral prints taken from his hometown of Los Angeles. Additionally, Oklahoma’s floral emblem, mistletoe, is also featured as a nod to his team’s home state.