Run The Jewels Announces Cannabis Line Including "Oh La La" Hybrid Strain

BY Erika Marie 1.8K Views
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Run The Jewels, Cannabis, LEMONNADE
Run The Jewels has partnered with Cookies sister company LEMONNADE for "Oh La La" strain along with pre-rolled blunts and vapes.

The multi-billion-dollar cannabis industry just added a new power player with Run The Jewels. There are many artists in the hip hop world who have entered the cannabis business over the years. Snoop Dogg is the Hank Hill of all things weed and weed accessories, and the longtime connoisseur owns the ever-popular Leafs By Snoop cannabis company. Wiz Khalifa has Khalifa Kush, B. Real has Dr. Greenthumb, Xzibit has his own line of edibles, and there are dozens of rappers who have their own strains. 

According to High Times, Run The Jewels has partnered with LEMONNADE to produce the "Ooh La La" strain named after one of their single. “We couldn’t be more excited to announce our cannabis partnership with the legendary Cookies and sister-company LEMONNADE on our first branded strain, ‘Ooh La La,’” Run The Jewels shared in a statement. “This collab with our homie Berner—the Bay-Area rapper and entrepreneur who built Cookies into one of the largest cannabis brands in the world—is based on a shared love of music, cannabis, and advocacy."

“This hybrid strain merges LEMONNADE’s sativa focus with RTJ’s indica appreciation to achieve the ideal hybrid strain. ‘Ooh La La’ flexes an aroma of spice cake and frosting plus flavor of sweet fruit cake with an herbal tea chaser, delivers a sensory-heightening head high and a light body feel. More fyah!!”

There will also be other products like pre-rolled blunts and vapes, but for now, all products will only be available in select California cities. They'll reportedly be available for purchase in more states before the year's end.

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About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.