Rooga Gets Personal On "Feel It In The Air"

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Rooga shares his latest release, "Feel It In The Air."

Rooga emerged as a promising prospect in Chicago's drill scene. The rapper became a viral sensation with the release of "GD Anthem," which became one of the biggest hits out of the Chi, despite its controversial nature. Eventually, the song attracted attention from Kanye West who not only allowed Rooga to perform the song at Soldier Field for the Donda listening party but also included the rising rapper  on "Ok Ok."

This week, Rooga came through with the release of "Feel It In The Air." On his latest record, the rapper takes on soulful production as he reflects on growing up and watching his mom hustle to make ends meet, the death of his brother, and fractured relationships. However, he uses those moments to speak on how far he's come in his life. "Remember usin' crates to make a rim/ Now, I'm sitting courtside in the Lakers gym," he raps.

Check the record out below and sound off with your thoughts.

Quotable Lyrics
I leave out the house not knowing if I might not come home
What you know about walkin' in the house and the lights don't come on?
I'm talkin' about way before I thought about writing a song
I'm talkin' way before I thought about righting my wrongs


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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