PUMA Reveals It Will Continue Its Nipsey Hussle Collaboration

BYAlexander Cole6.8K Views
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Nipsey Hussle
The marathon continues.

Nipsey Hussle was tragically shot and killed on March 31st just outside of his Marathon store. His death sent shockwaves throughout the hip-hop community as Hussle was a beacon of hope in his community. Hussle was a man with his hands in various different ventures with one of them being a collaboration with PUMA. Back in March, his The Marathon collection with PUMA was revealed with a scheduled release in the Fall. Despite Hussle's death, PUMA has no plans to end the collaboration and will reportedly work with his estate to keep his legacy alive.

During a Wall Street Journal panel with G-Eazy, Adam Petrick, the brand's global director of brand and marketing, explained how they will keep the collaboration going.

"Working with him to help build the brand and to support some of the activations that he was doing in L.A. was great. We had a lot of things that were coming, and hopefully a lot of things we will still do with his estate," Petrick said. "We’re going to continue to release some product that we’ve created we him. We’ve also got some charity activations that we’ll do to support what he was doing in Crewnshaw, and trying to continue the work that he was doing through his foundation."

Stay tuned for updates on any of the collections that come from this partnership as we will surely bring them you.

[Via]

About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.
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