PUMA Reveals It Will Continue Its Nipsey Hussle Collaboration

BYAlexander Cole6.7K Views
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Nipsey Hussle
The marathon continues.

Nipsey Hussle was tragically shot and killed on March 31st just outside of his Marathon store. His death sent shockwaves throughout the hip-hop community as Hussle was a beacon of hope in his community. Hussle was a man with his hands in various different ventures with one of them being a collaboration with PUMA. Back in March, his The Marathon collection with PUMA was revealed with a scheduled release in the Fall. Despite Hussle's death, PUMA has no plans to end the collaboration and will reportedly work with his estate to keep his legacy alive.

During a Wall Street Journal panel with G-Eazy, Adam Petrick, the brand's global director of brand and marketing, explained how they will keep the collaboration going.

"Working with him to help build the brand and to support some of the activations that he was doing in L.A. was great. We had a lot of things that were coming, and hopefully a lot of things we will still do with his estate," Petrick said. "We’re going to continue to release some product that we’ve created we him. We’ve also got some charity activations that we’ll do to support what he was doing in Crewnshaw, and trying to continue the work that he was doing through his foundation."

Stay tuned for updates on any of the collections that come from this partnership as we will surely bring them you.

[Via]

About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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