Migos dropped off their third studio album Culture II at the tail end of this week. While it's currently available by way of all major digital platforms, the Atlanta trio will be reportedly following the lead of the major releases that precede them by releasing physical copies for purchase on February 2nd.
According to new reports, the 24-track project will be divided between two discs, totaling 12 each. While the act of following up a release with a physical drop has been shown to significantly boost album sales for an artist, the decision to turn this into a double-disc release will also double the sales numbers as tallied by the Recording Industry Association of America. This move will certainly help Migos in having a crack at the same success that last year's Culture earned after pushing the equivalent of 131,000 album sales and landing at Number 1 on the Billboard Hot 200 charts within its first week.
It's an exciting time for the group as their release coincides with the 60th Grammy Awards celebration in which they are up for two coveted nominations, including Best Rap Album for Culture, a nomination that they feel is an inevitable win in their case.
"Everyone dropped albums, but the way we were all over the place and made ourselves household names," Quavo noted during an interview with Ebro Darden on Beats 1. "I feel like we worked the album for a whole year and rode it the whole year. That's why I feel it's our time to take that Grammy home."
Culture will be going up against Jay-Z's 4:44, Kendrick Lamar's DAMN., Rapsody's Laila's Wisdom and Tyler, The Creator's Flower Boy for the title.