NBA 2k20 and Nike announced a brand new partnership recently that is being dubbed as the NBA 2K x Nike Gamer Exclusives activation. Essentially, if you play the MyPlayer mode, you will be able to unlock shoes for your player in the game and you will also be able to buy these shoes in real life. The sneakers are going to be exclusive to those who actually play NBA 2K and so far it seems like an initiative that gamers are extremely excited about.
The first of the MyPlayer challenges begins today and the first sneaker that will be featured is the all-over purple Nike LeBron 17 "Bron 2K." The shoe is exactly what you would come to expect from the LeBron 17 except the monochrome purple finish creates a beautiful aesthetic that will flash out on the court. Meanwhile, the "2K" logo can be found at the bottom of the laces which is a really nice touch.
If you have NBA 2k20 and are looking for some sneakers for the court, you might want to get started on all of those challenges.
Image via Nike
Image via Nike
Image via Nike
Image via Nike
Image via Nike
Image via Nike
About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use.
Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen.
In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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