Nike Denies Involvement In Lil Nas X's Air Max '97 Sneaker

BYCole Blake38.0K Views
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Lil Nas X, Nike
Nike is backing away from Lil Nas X following backlash to his new Air Max '97.

Nike has denied any involvement in Lil Nas X's collab with MSCHF for a new Air Max '97 that is being referred to as "Satan's Shoes" and reportedly contains a drop of blood in the midsole. The sneakers have been a target of right-wing pundits and politicians who have criticized Nas for "destroying our youth," as Candice Owens puts it.

"We do not have a relationship with Little Nas X or MSCHF," Nike said in a statement. "Nike did not design or release these shoes and we do not endorse them."

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The announcement of Nas's new sneakers come just days after releasing the single "Montero (Call Me By Your Name)." The song is accompanied by a music video that features satanic themes.

South Dakota Gov. Kristi Noem called out Nas, implying that the sneaker is corrupting kids' "God-given eternal soul."

"Our kids are being told that this kind of product is, not only okay, it's 'exclusive.' But do you know what's more exclusive? Their God-given eternal soul," Noem wrote on Twitter in response to the sneakers. "We are in a fight for the soul of our nation. We need to fight hard. And we need to fight smart. We have to win."

Nas fired back with several tweets of his own.

[Via


About The Author
Cole Blake is a current staff writer at HotNewHipHop based out of New York City. He began writing for the site as an intern back in 2018 while finishing his B.A. in Journalism at St. John’s University. In the time since, he’s covered a number of breaking stories for HNHH. These include the ongoing YSL RICO trial, the allegations surrounding Diddy, and much more. His work also extends outside of hip-hop, having written extensively about a myriad of topics including politics, sports, and pop culture. He’s attended several music festivals to provide coverage for the site as well, such as Rolling Loud and Governors Ball.
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