Nas' Mass Appeal & Universal Announce Distribution Deal Ahead Of New Album

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Rapper Nas attends Pandora Sounds Like You NYC featuring Nas, Young M.A, Dave East and Biz Markie DJ Set at Brooklyn Steel on July 19, 2017 in New York City.
Mass Appeal records lands a global distribution deal with Universal Music Group.

Mass Appeal has grown a lot since it's relaunch in 2013. After reviving the print part of the company, they've launched a record label with a roster that includes Run The Jewels, Dave East, Nas and Bishop Nehru, to name a few. They've also expanded into a creative agency, worked in film, TV and digital video and more. Today, Mass Appeal reveals that they've landed a brand new global distribution deal with Universal Music Group.

Mass Appeal and Universal Music Group announce that they've entered a multi-year global agreement for their new distribution deal. UMG will now be working with Mass Appeal in the distribution of recorded music and short-form video content. Mass Appeal will be able to use UMG's marketing and promotional teams in over 60 territories for some of their artists and their projects.

Nas' upcoming album will be released with Mass Appeal and UMG's new deal in collaboration with Def Jam Recordings.

“I’ve been blessed to work with two of the best brands in music. Columbia Records was how I got my start and Def Jam was where I continued that journey. In my next chapter, I am proud to say that I am signing myself to myself. I look forward to releasing many projects in the very near future with Mass Appeal’s new global partnership with UMG.” Nas said in a statement.

It looks like with this new deal, we'll be getting more dope content from Mass Appeal. They're responsible for helping Google launch their first hip hop doodle ever.

 


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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