Master P Launches Black-Owned Food Brand To Replace Aunt Jemima, Uncle Ben's

BYAron A.2.8K Views
Link Copied to Clipboard!
Phillip Faraone/Getty Images
Master P will use a portion of profits from Uncle P's to give back to Black communities across America.

Following Aunt Jemima and Uncle Ben's decision to rebrand their food due to the racial stereotypes portrayed in the logos, Master P has announced a new food brand set to take over the market with an emphasis on Black ownership. The music mogul announced his new product Uncle P's which is set to be a replacement for the two brands.

Master P's newly-launched food brand will offer pancake mix, syrup, rice, oatmeal, and grits with a portion of the profits going back into the Black community. Master P explained that these brands -- Aunt Jemima and Uncle Ben's -- used Black names and imagery and never gave back to the community. A portion from the proceeds of Uncle P's will go towards helping Black communities across America, specifically towards education for inner-city youth and assisting the elderly. 

"When you look at Aunt Jemima and Uncle Ben, a lot of those products are mockeries of African-American people and couldn't even feed our communities. With Uncle P, the more we make, the more we give. And the only way to give is by owning these products," P told CNN. 

"If they made billions of dollars off Aunt Jemima and Uncle Ben, imagine how much we'll make to give back to our own community," he continued. "It'll be us helping us without having to wait for the government. We can actually change the world."


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
...