Lord Apex and V Don have kept fans anticipating their joint project with singles like "Belize" ft. CJ Fly and "UK Shit." Finally, the pair unleashed Supply & Demand in its entirety over the weekend. The project runs for eleven-track in total with a run-time of nearly half-an-hour. Apex's laid-back, smoked out flow meshes perfectly with V Don's atmospheric sample-based production. Murs, Wilie The Kid, and CJ Fly all make appearances throughout the project.
"A lot of people in his discography are people I’m a fan of," Lord Apex told DJBooth about working with V Don. "I realized I had a different lane in terms of where I could take his music, knowing I’m [bringing] a different perspective, coming from the UK. But [I’m] still tied in and aware of what’s going on in the New York scene."
Peep his new project below.
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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