Lil Durk & Gunna Honor Virgil Abloh In Visual To "What Happened To Virgil"

BY Erika Marie 3.3K Views
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Lil Durk, Gunna, What Happened To Virgil
The slow-burning, introspective track receives a music video inspired by Abloh's work.

The reign of 7220 hasn't ceased just yet. Lil Durk is expanding on the reach of his No. 1 album by releasing the visuals to "What Happened to Virgil" featuring Gunna. The Cole Bennett-directed clip arrives courtesy of Lyrical Lemonade and was inspired by the life, work, and art of Virgil Abloh. The visual also opens with a quote from the late fashion icon: “Life is so short that you can’t waste even a day subscribing to what someone thinks you can do versus knowing what you can do.” In the video's close, a tribute to Abloh's influential work is seen.

Outside of continuing to dominate with 7220, Durk has been wrapped up in a bit of controversy with a few of his peers. The Chicago star is one of the hottest rappers in the industry at the moment, and it's clear that there are some who seek to capitalize on his fame while others are spitting bars about serious grievances. It's something that Durk seems to be rising above for the time being. 

Check out the visual to "What Happened to Virgil" featuring Gunna above.


About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.