Latto Says Her Label Has Tried To Silence Her From Clapping Back Online

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Latto attends the 2021 MTV Video Music Awards at Barclays Center on September 12, 2021 in the Brooklyn borough of New York City.
Latto details her frustrations with the industry during her interview with Joe Budden.

At 23-years-old, Latto's already made a strong impression on the rap game. She declared herself the Queen Of The Souf on her debut album, and 777 made it clear that she's not letting anyone gun for her crown. In the lead-up to the album's release, she continued to face significant criticism from the internet, from her comments about male artists trying to cross the boundaries of professionalism to the venue capacity of her shows.

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Latto remains incredibly outspoken in the face of criticism, never shying away from pushing back against false narratives. Unfortunately, it seems like her label would prefer that she keeps some things to herself. During her recent appearance on the Joe Budden Podcast, she explained her frustrations with the business side of the industry, admitting that she "just wants to rap, bro." 

"There's just so much stuff that I'm going through right now that I just didn't know that people do," she said. "It's the business stuff that just like -- it's frustrating you because you can't speak on certain stuff. They tell you to shut the fuck up but it's like this is what I'm going through. Bitch, I don't want to shut the fuck up."

Joe then asked whether she means that they were asking her to be quiet in interviews, her music, or on social media. "On the label side, they're like, 'You're on the Shade Room too much. Shut the fuck up.' And the fans like, 'shut the fuck up. You clout chasing.' Or, I'm like, I'm venting?"

Latto then addressed the negative fan reaction to her openness on social media when she vents. She explained that people think that because she's a celebrity with money that she's exempt from having feelings. On the other side, she admits that fans feel validated whenever she claps back at them.

"I keep saying 'Be Beyoncé to these bitches.' I be like, 'What would Beyonce do?' Beyoncé ain't going back and forth with a fake page," Latto added. 


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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