The past week has been pretty eventful for Kyle. The Ventura rapper's debut studio album, Light Of Mine, finally dropped last Friday after he teased the project for a minute. After he dropped that off, he has a new campaign he's embarked on. With the good weather finally arriving, he links up with McDonald's, Sprite and Joe FreshGoods for their new "That's The Mix" campaign. Now, Kyle releases his song specifically made for the campaign.
After linking up with McDonald's, Sprite and Joe FreshGoods for the "That's The Mix" campaign, Kyle drops off a new single of the same name. The rapper successfully manages to plug in all three brands while delivering an infectious anthem for the summer time. Peep the song and video and check out some of the pieces from the clothing capsule below.
Quotable Lyrics
They said that I'm lit, I guess I is, yeah
Doin' me is all I ever did, yeah yeah
Naw that isn't that and that ain't this, yeah
One of one, I ain't got a twin, yeah yeah
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Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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