Kim Kardashian West Earns $300K-$500K Per Instagram Post: Report

BY Erika Marie 9.5K Views
Link Copied to Clipboard!
Dimitrios Kambouris/Getty Images
Kim Kardashian West
The numbers were detailed in court docs.

It's public knowledge that the Kardashian-Jenner crew make bank from social media posts, but the exact number of what they receive for peddling products hasn't been confirmed. However, court documents revealed just how much companies are willing to pay to have Kim Kardashian West pose with their items on Instagram.

Kim has sued Missguided USA clothing company for illegally using her image and likeness to sell their products. Back in February, Business Insider reported that Kim filed a complaint against the company, accusing them of "unlawful misappropriation" by stating, "Like other 'fast fashion' companies, Missguided ... has become notorious for 'knocking off' the clothing worn by celebrities like Kardashian."

"But Missguided does not merely replicate the looks of these celebrities as seen on red carpets, in paparazzi photos, and in social media posts," the complaint goes on to say. "Missguided systematically uses the names and images of Kardashian and other celebrities to advertise and spark interest in its website and clothing."

Also in the documents are details regarding how much Kim charges for her social media posts, and it states that the business mogul receives $300K to $500K per Instagram post. Although there are plenty of companies who are willing to write out a check for Kim to help them promote their products, the documents say that Kim regularly turns down offers because she doesn't want to be associated with the brand.

The Keeping Up With the Kardashians star claims that her personal brand is being damaged by the association so she's suing for $10 million. According to The Fashion Law, as of April 1, Missguided hasn't responded to the lawsuit.


About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.