Kid Cudi Headlines Virtual Event For Camp McDonald's

BY Erika Marie 1.6K Views
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Kid Cudi
There will be weekly performances from several artists as well as merch collabs, including one with Cudi.

Hip Hop continues its McDonald's reign now that Kid Cudi has a new partnership with the famed fast-food brand. We've witnessed Travis Scott and Saweetie break Mickey D's records with their signature, limited edition meals, and this month, the franchise's app is giving music fans unprecedented access to a handful of their favorite musicians. The virtual experience is aptly titled Camp McDonald's and for 27 days, people will be able to tap into food deals, specialty merch collaborations, and one-of-a-kind performances.

Artists taking to the virtual stage include the likes of Omar Appollo, blackbear, BIBI, and Ohio's very own hitmaker, Kid Cudi. The rapper will act as the monthlong event's headliner and will reportedly close things out with his July 31 performance.

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“Whether it’s channeling a space odyssey in my music or discovering themes for my next project, I always wanna push that creative envelope," said Cudi. "So, I was hyped when McDonald’s approached me to headline their first-ever Camp McDonald’s experience. Summer concerts are some of my most memorable moments as a performer, and this one was no exception. Bringing my idea of ‘space’ to life with McDonald’s with a dope custom set made my performance feel authentic, and hopefully allows my CudFam to connect to my music in a way they haven’t before."

"I’m pumped to be a part of this unique experience – and I hope my fans are too.”

It all kicks off today and in the weeks to come, there will weekly merch drop-offs from Free & Easy, Ma®ket, innisfree, and Kid Cudi. You can check out the schedule and more about Camp McDonald's by downloading the McDonald's app.

Photo Provided By Publicist
Photo Provided By Publicist

About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.