This week marked the arrival of the collaborative 777 full-length outing from Key! and producer Kenny Beats. In conjunction with the new drop, the pairing also decided to hand off the accompanying visuals for one of the effort’s singles, “Kelly Price Freestyle.”
In the new music video, directed by Miggy, nostalgia is all around as old clips of the earlier installations of the game show The Price Is Right interchange with VHS-inspired shots of both Key! and Kenny gracing a backdrop adorned with a vintage sports car.
“Really the price was going up [to work with us] so we had to rent a car to acknowledge the fact that we’re going that direction in life,” Key! explains of the symbolism presented throughout the clip. Catch it up top.