If Kendrick Lamar decided not to take his own advice, and lost any sense of humility, we really wouldn’t blame him. It’s been a terrific year for the rapper, both commercially and culturally, and it’s only getting better.
With DAMN. already having gone double Platinum in the United States, and charting in nearly 25 countries, K.Dot can now claim the title of 2017's “Streaming King” to his ever-growing list of accolades. According to new reports, DAMN has spawned five of the year’s most streamed songs, with “HUMBLE.” coming in at No. 2 just behind Luis Fonsi and Daddy Yankee’s “Despacito.”
Other cuts that make the top 50 are “DNA.”, sitting at No. 15, “LOVE.” featuring Zacari, clocking in at No. 27, “LOYALTY.” featuring Rihanna going for No. 39, and “ELEMENT.” which closes out at No. 48, earning Kendrick more spots on the list than any other artist with Drake closely trailing behind with four (“Fake Love,” “Passionfruit,” “Portland,” and “Gyalchester”). The same report lists DAMN. as the most streamed album overall, raking in 2 millions SPS by far, and as he currently prepares to take to an international run of his "DAMN. Tour" in the United Kingdom and Europe, we’re sure that the album isn’t done racking up plays as the year heads toward a close. No word yet on when that tour kicks off or what locales Kendrick will be hitting as he only previewed a teaser of the tour via his Instagram stories.
October 10th will mark the airing of the BET Hip-Hop Awards in which Kendrick leads the nominations alongside Cardi B and DJ Khaled for a total of nine apiece, including Album of the Year. Back in August, he dominated the MTV Video Music Awards, having wonsix of his eight nominations.
Before then, the Compton-bred superstar is slated to deliver the keynote address at Forbes’ annual Under 30 Summit on Tuesday [October 3rd] at Boston’s City Hall Plaza.
“Kendrick Lamar is the voice of the under-30 generation, and we can’t wait to hear more from him,“ said Zack O'Malley, Forbes‘ Senior Editor Media and Entertainment.