Last week, Kelela dropped the single "LMK" along with the confirmation that her debut album Take Me Apart, will finally be released in October. Today, she drops the visual for "LMK" and it's really dope.
Kelela is seen in multiple shots, strutting and dancing through hallways in a few different outfits and styles. The song itself sounds like it'll play well in the club but the way that the video was shot, makes it look like it was made for the club. The way that director Andrew Thomas Huang played with the lighting in conjunction with the different clothes and styles she rocks in the video is the little bit of detail that ultimately makes the video pops the way it does.
With her album on the way and the video dropping, we're stoked to see what Kelela does next.
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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