Kanye West's Yeezy Brand Sues Intern For Unauthorized IG Posts

Yeezy is very strict about its rules.

BYAlexander ColeJan 15, 20215.0K Views

Kanye West's Yeezy brand is one of the biggest entities in the sneaker industry right now and when it comes to fashion at large, West has been able to turn Yeezy into a billion-dollar enterprise, thanks to some help from Adidas. With this in mind, Kanye chooses to be quite secretive about the brand's upcoming projects, and he makes sure to keep his employees from spoiling some of the secrets.

Perhaps the best example of this comes from a recent lawsuit in which the brand is now suing a former intern by the name of Ryan Inwards. According to The Hollywood Reporter, Inwards signed a non-disclosure agreement at the start of his internship, stating that he could not post any photos related to Yeezy's behind the scenes operations.

Brad Barket/Getty Images for Fast Company

Inwards allegedly broke this clause as he repeatedly posted Yeezy-related photos to his Instagram account. Yeezy claims they asked Inwards to take the photos down numerous times although he never did. In response to Inwards' inaction, the brand is suing him them for $500,000 in liquidated damages.

The brand also wants Inwards to give Yeezy all of the images he took as a way to deter him from ever pulling this off in the future. Stay tuned for updates as this is a developing story.

Robin Marchant/Getty Images for Ralph Lauren

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About The Author

Alexander Cole

Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.