Kanye West Takes Shots At Kid Cudi & Adidas In New Rant

BYAlexander Cole14.9K Views
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Kanye West
Kanye had some harsh words for Adidas exec Torben Schumacher.

Kanye West has been in quite the battle with brands like GAP and Adidas. Luckily for Ye, he was able to cross one company off his list this week as GAP officially dropped their partnership with the artist. Ye's public pressure worked, and it became clear that GAP did not want a headache on its hands.

Adidas has yet to budge, however, which was expected. Ye's deal runs out in 2026 and Yeezy has proven to be a cash cow for the brand. With that being said, Ye took to Instagram last night where he levied some attacks at Adidas exec Torben Schumacher. Ye did not have many nice words for the man, as he even called him an "idiot."


“Who are the real decision makers at adidas?” Ye said “Torben is a fucking idiot. Torben stole my designs. adidas stole my designs. They did the Balenciaga collaboration without my knowledge and then stopped my Balenciaga Gap shoes from going to market. Nobody call me and ask me if I’m sleeping. It’s war. We deaded Gap now it’s adidas time.”

Kanye then went on to make another post about fairness and how the only person who has been real is the owner of Harold's. This led to a shot at John Legend and Kid Cudi, with Ye writing "HAROLDS REALER THAN JOHN LEGEND AND CUDI."


Ye's Instagram rants have been frequent as of late, and he won't quit until he gets what he wants. Whether or not Adidas will make it happen, remains to be seen.


About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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