Kanye West Reveals New Head Of Yeezy Design

BYAlexander Cole23.6K Views
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Kanye West
The Yeezy brand remains incredibly strong.

Kanye West's Yeezy brand is easily one of the biggest entities in all of streetwear and sneakers. Whether you like it or not, Yeezy is here to stay for a very long time, and there is no doubt that Kanye takes his signature brand very seriously. With that in mind, he is always looking for the best people to work for him, and today, Yeezy announced a huge hire.

According to a press release, Nur Abbas will now be the head of design for Yeezy. In the past, Abbas was a design director for the ACG line over at Nike, and now with Yeezy, he will work on the shoes, GAP line, and even the Stem Player.

Kanye West Reveals New Head Of Yeezy Design
Image via Yeezy

“I’m energized to work with Ye because he cares so deeply about design and moving culture forward,” Abbas said in a statement to WWD. “At Yeezy and Gap, I’ve met some of the most talented people and teams, and I’m looking forward to working with them all to extend this new creative vision to the world.”

This is certainly a huge hire for the Yeezy brand, and we are looking forward to seeing what Abbas does, in the near future.

Kanye West Reveals New Head Of Yeezy Design
Pascal Le Segretain/Getty Images

[Via]


About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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