Kanye West Files YEEZUS Trademark For Kitchen Appliances & More: Report

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Kanye West at Milk Studios on June 28, 2016 in Hollywood, California. adidas and Kanye West announce the future of their partnership: adidas + KANYE WEST
Kanye West is reportedly trying to make more than music and clothes.

Kanye West is back on Twitter, for better or for worse, and he's been dropping tidbits of information pertaining to his creative mindset. Whether it be release dates on albums or plans for his Yeezy brand, he's been revealing a lot about his future plans. A few hours a go, the rapper took to Twitter to clear up some alleged "fake news." The rapper said, "Yeezy will become the biggest apparel company in human history by working with the most genius level talents and creating product at an affordable price." And while he's likely on his way to making that happen, it looks like he's also about to dive into kitchen appliances as well.

According to TMZ, Kanye West has reportedly filed documents to trademark YEEZUS. Apparently, his legal team is making an attempt to trademark YEEZUS in order from him to use it for pretty much everything. According to court docs, the rapper is working to use YEEZUS for things from athletics, cosmetics, kitchen appliances, bedding, games and.... press campaign buttons (Yeezy 2024?). The rapper also tweeted that he needed to fill in 160 positions by the end of the year. From what the report says, Kanye will definitely need that many people on board to help bring his ideas to fruition. 

The rapper first filed the documents in 2014 before putting it aside in 2017. The rapper also recently said that he hired two full time lawyers on his team so it's safe to say they already have a boatload of work to do. 

Kanye also filed documents for a new Cali company, Yezzy Offshore Inc. earlier in the month. 


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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