Illinois-bred genre bender Juice WRLD has been making waves with his SoundCloud hits like “All Girls Are The Same” and “Lucid Dreams.” Now, the young upstart, who recently inked a deal with Interscope to the tune of $3 million, has returned with the visuals for the latter.
Directed by preferred visual producer of the new school Cole Bennet, the new clip is, of course, a more abstract video with plenty of images left up to interpretation. The track takes on Juice’s familiar theme of heartbreak as he sings out: “I thought you were the one/Listening to my heart instead of my head/You found another one, but/I am the better one/I won't let you forget me.”
For those unfamiliar with Juice WRLD, he’s an artist who finds in himself in the growing company of torchbearers who make the decisive choice to offer transparency in a space once dominated by facades that we’ve come to know all too well. Catch the new clip up top.