Jordan Brand has today announced that their annual Chinese New Year collection will be arriving at select retailers in North America and on SNKRS starting February 5. The collection, consisting of an Air Jordan 12 and an Air Jordan 33, first dropped in Greater China today, January 3rd.
As part of the upcoming Chinese New Year sneaker collection, Jordan designers were first drawn to the storytelling practice of ancient Chinese patchwork and quilting (also known as 百家衣 / baijiayi). For centuries, Chinese patchwork has been given to children as a symbol of prosperity, strength and appreciation. Quilt pieces are sourced from multiple families in a community, which earned the patchwork a nickname, the “Hundred-families” robe.
Per AirJordan.com: "The design team applied this narrative method of collaged scraps to the creation of a geometric print that lines the Air Jordan XII, the Air Jordan XXXIII and collection apparel. Both shoes have a black and gold color combination with “reveal” elements for the print that allow it to be seen and worn in different ways — a first for the Jordan Brand “Chinese New Year” collection. The patchwork print includes references to all 12 animals in the Chinese Zodiac, and both shoes have a remixed, digitized “23” meant to resemble 2019’s “Year of the Pig” zodiac sign. On the apparel, the print is incorporated down the arms and legs."
The men's Air Jordan 12 will retail for $250, while the AJ33 carries a $175 price tag.
