Jay-Z Reportedly Files To Trademark "2/J" For TV & Film Production

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Hov has reportedly filed to trademark "2/J" for upcoming television and movie projects.

It was only last week when Jay-Z and Nas connected for "Sorry Not Sorry" on DJ Khaled's album where they rapped about their lucrative success outside of music. Hov, specifically, has made plays with the NFL to his recent partnership with the spirit arm of LVMH. Over the past few years, Jay's also been more heavily involved in film projects which it appears he's looking to expand on even further.

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Per TMZ, Jay-Z's company S. Carter Entreprises has filed to trademark "2/J" earlier this month for the purpose of "entertainment services in the nature of creation, development, and production" of TV and film projects. Naturally, it would seem that the rapper is looking to expand his empire further with a production company, similar to Lebron James and Will Smith. 

Though ROC Films produced a slew of cult classics during the Roc-A-Fella heyday such as State Property and Paid In Full, that was largely under Dame Dash's direction. However, Jay's had a heavy hand in a few movies and docs in recent times such as Rest In Power: The Trayvon Martin Story and The Great Gatsby where he served as an executive producer. He also is credited as a producer on 2014's Annie. While an album release might not be coming anytime soon, we're excited to see whatever ends up happening with this possible production company. 


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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