Jason Derulo Uses Cardi B As Example Of Why Singing Competition Shows Need A "Spark"

BY Erika Marie 14.9K Views
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Jason Derulo, Cardi B
He says Cardi's appeal goes beyond her talents, whereas shows like "The Voice" and "American Idol" aren't looking for the overall package.

If you thought that singing competition shows were on the decline, think again. For decades there have been series dedicated to taking unknowns and thrusting them into the spotlight, and there are plenty of options to choose from as a viewer—American Idol, The Voice, America's Got Talent and more. We've watched as talented hopefuls have their dreams shattered after being eliminated or booted from lineups after famous judges tell them that their abilities just aren't up to par, but Jason Derulo doesn't think that these shows are necessarily finding the right talent.

The singer and social media influencer recently caught up with Billboard and stated that competition shows such as these need to focus on the "spark" that a person has, not just their talent alone.

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"I think a lot of times in these competition-based shows, they’re not looking for a special thing about a person but they’re looking for the best voice. Unfortunately, that is not what makes a star," said Derulo. "It’s a special something about somebody that makes a star. Cardi B, before she put out any music, people were into Cardi B, she had that special something."

"That’s why when you’re watching these shows like American Idol and The Voice, no star is coming out of them, very few and far between. Kelly Clarkson, yes, Carrie Underwood, yes. But how many seasons have there been?" Derulo has been promoting his Tuborg Open campaign where he reportedly will find and sign six artists from around the globe.

The controversy regarding winners of these popular shows not receiving their just do has been an ongoing conversation. Most are awarded record deals or opportunities to record and release music with superstars. However, even with the visibility and new industry contacts, many fade away as the next cycle of contestants is revealed.


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About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.