IDK Partners With Warner Records For New Label

BYCole Blake1458 Views
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IDK has announced a partnership with Warner Records for a new label, Clue.

Long-time independent Maryland rapper, IDK, has announced a partnership between Warner Records and his own, new label, Clue.

For IDK, the deal is about becoming a “global star,” and expanding his career, “I like to look at myself as an Akon. I’m gonna have my hits and I’m gonna be a global star, but I’m also gonna find my Lady Gaga and my T-Pain.”

If you open Clue’s website, you will immediately be met with a blue thumbprint, explained by IDK as “The thumbprint [represents] finding your identity. I want to find artists who are still trying to figure out their identity, help brand them, and help create their world based off who they actually are, then help break them with their music.”

In their announcement, Warner Records followed a similar theme, emphasizing IDK’s eclectic talents, "To call him just a rapper is not doing him justice. He is an artist in the truest sense of the word. His lyrical prowess is unmatched, his ideas and vision are wildly creative, he’s doing things his way, and he’s making impactful and controversial statements with his music that challenge the way we look at the world. Tom Corson and I are thrilled to welcome him to the growing roster of exciting artists at Warner Records.”

For now, IDK is the only artist listed on Clue, but fans are able to purchase merch.


About The Author
Cole Blake is a current staff writer at HotNewHipHop based out of New York City. He began writing for the site as an intern back in 2018 while finishing his B.A. in Journalism at St. John’s University. In the time since, he’s covered a number of breaking stories for HNHH. These include the ongoing YSL RICO trial, the allegations surrounding Diddy, and much more. His work also extends outside of hip-hop, having written extensively about a myriad of topics including politics, sports, and pop culture. He’s attended several music festivals to provide coverage for the site as well, such as Rolling Loud and Governors Ball.
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