G-Eazy Says Ending H&M Partnership Was "A Very Easy Decision"

BYAron A.6.7K Views
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Recording artist G-Eazy performs onstage during CBS RADIO's fourth annual We Can Survive concert at the Hollywood Bowl on October 22, 2016 in Hollywood, California.
G-Eazy sounds off about ending his H&M partnership.

In early January, H&M caused a whole lot of controversy when they released a look book which included a Black child in a hoodie that read, "Coolest Monkey In The Jungle." This ended up costing H&M a whole lot including many of their celebrity partnerships. The Weeknd, who's collaborated his XO brand with the retail store on numerous occasions, immediately cut ties with them as soon as those pictures started surfacing. Shortly after, G-Eazy, who was also collaborating with them, put out a statement saying that he'd be ending his partnership with them. In a new interview, he further explains his choice to do so.

In an interview with NME, G-Eazy explained that cutting ties with H&M wasn't a hard decision to make. The image surfaced only days before he was supposed to reveal his upcoming collaboration.

"It was a very easy decision. It was just like 'get me out of this, I don't want to be attached to this any more'," he said, "I think it’s important when you feel strongly about something, to speak about it. And I was in a position because obviously that [collaboration] was about to come out. It was literally like being announced a couple of days later."

G-Eazy's collaboration was slated to drop a few months after at the top of March. However, the rapper realized that being in his position, he needed to speak out against injustice.

"Being in that position of like I'm at the forefront but I'm right there with all of this and with this attention, I was in a spot to say how I felt about it – and how I felt was that I can’t be a part of that at all."

You could watch the full interview below where he chimes in on his latest album, touring and more. 


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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