Freddie Gibbs's "SSS" Billboards Appear In New York, Chicago & L.A.

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Freddie Gibbs performs during All Points East 2022 at Victoria Park on August 27, 2022 in London, England
Freddie Gibbs teases the "SSS Casino" as fans demand the release of his next studio album.

There have been plenty of excellent rap albums to drop this year but fans are eagerly awaiting for Freddie Gibbs to drop his long-awaited new album, SSS, which stands for Soul Sold Separately. In the past year and a half, he's delivered a slew of records, from "Black Illuminati" ft. Jadakiss to the Nas-sampling "Big Boss Rabbit." Unfortunately, there have been few updates in recent times with Gibbs largely trolling his fans online asking him for a release date.

Jacopo M. Raule/Getty Images 

However, that seems to be changing soon. According to TMZ, billboards across the country have popped up hinting at the release of SSS. The billboards, which popped up in New York City, L.A., and Chicago, promote the SSS Casino and include a phone number that fans can dial. The number leads to a recording of a female concierge detailing the amenities of the SSS Casino before saying, "Soul is sold separately" in an ominous voice.

The billboards also tie together Gibbs nickname "Big Rabbit" with blue letters emboldening each word on the various billboards.

TMZ also reports that Gibbs' new album will be dropping sometime this fall. So it looks like we have another album to look forward to before the year comes to an end.

Gibbs previously detailed a few collaborators on the project, including DJ Paul and Madlib. Check Gibbs' post below. 



About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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