Father "Heartthrob" Video

BYKevin Goddard224 Views
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Watch Father's new video for "Heartthrob."

ATL rapper Father decides to come through today and share a fun new video for his latest song “Heartthrob,” which also sees a new line of merchandise drop today in its support as well. Here’s what the Awful Records rapper had to say about the Ramez Silyan-directed clip:

"Many of my past music videos have either been a mix of light-hearted and wicked (i.e. 'Everybody in the Club Getting Shot') or completely dark and fucked up like 'Suicide Party.' For 'Heartthrob' I wanted something more bubblegum-y. The production on the song is so adorable, anything else wouldn't have done it justice. Ramez is the homie and after his work on 'Big Emblem Benz,' I just let him do his thing on this one. The result is something that looks more like Wes Anderson meets Toilet Paper Magazine."

Watch the vibrant & quirky new video above. While you're at it, revisit his I'm A Piece Of Shit album here.

About The Author
Kevin Goddard is an editor for HNHH. He keeps you in the loop nightly by updating the site with your favorite songs, videos, mixtapes, and news stories, all while maintaining our social media game to be on point. His appreciation for art, and love for sports & fashion makes this Chicago writer very knowledgeable within the entire urban culture. Some of his favorite Hip Hop artists are Drake, Kanye West, Lil Wayne, A$AP Rocky, Wiz Khalifa, Kid Cudi, Big Sean, Childish Gambino, Miguel, Lupe Fiasco, Common.
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