E-40 Links With Sada Baby On "It's Hard Not To"

BYHayley Hynes4.1K Views
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Check out E-40's latest from his upcoming album, "Rule of Thumb."

Good news for E-40 fans – the multiplatinum musician has shared a new single via Heavy On The Grind Entertainment/Virgin Music in collaboration with Sada Baby from his upcoming record Rule of Thumb. The single is called "It's Hard Not To," and finds the two artists connecting in a Jae Synth-directed music video.

A press release notes that the visual sees 40 rocking a $500,000 T pendant that he recently purchased from renowned jeweller Johnny Deng "to celebrate the success of his booming wine and spirits empire."

While a release date for Rule of Thumb has yet to be shared, it does mark E-40's first album since he and Too $hort linked up for Terms and Conditions in December of 2020. 

In the past, the recording artist has worked with the likes of Larry June, Freddie Gibbs, Brent Faiyaz, Drakeo the Ruler, Blxst, and G-Eazy, just to name a few. Who are you hoping to see appear on his forthcoming project? Leave a comment below and let us know.

Quotable Lyrics:

It's hard not to, uh, wake up and choose violence

Had the mask on way before the virus

Say it's hard not to, uh, wake up and choose violence

Had the mask on way before the virus


About The Author
Hayley Hynes is the former Weekend Managing Editor of HotNewHipHop, she stepped down after two years in 2024 to pursue other creative opportunities but remains on staff part-time to cover music, gossip, and pop culture news. Currently, she contributes similar content on Blavity and 21Ninety, as well as on her personal blog where she also offers tarot/astrology services. Hayley resides on the western side of Canada, previously spending a year in Vancouver to study Fashion Marketing at Blanche Macdonald Centre and Journalism at Mount Royal University in Calgary before that. She's passionate about helping others heal through storytelling, and shares much more about her life on Instagram @hayleyhynes.
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