Drake Taps Bobby Shmurda & Chief Keef To Unveil OVO x NBA Collab

BYAron A.Updated on September 26, 202223.1K Views

Bobby Shmurda and Chief Keef help Drake reveal OVO's brand new collaboration with the NBA.

Drake's making some major plays within the sports industry. Don't worry, he's not bringing his home rec. league to the masses. However, it's already been announced that Drizzy will be curating music for Monday Night Football this season. Now, he's teamed up with the NBA to launch an exclusive capsule collection for the '21-'22 season.

Vaughn Ridley/Getty Images

Drizzy tapped Bobby Shmurda and Chief Keef to help unveil the OVO x NBA collaboration. The OVO brand revealed the Knicks-centric fit including blue, orange, and white jacket, track pants, and Knicks hat. Drizzy later shared Shmurda's campaign photos to his Instagram page. Meanwhile, Chief Keef was enlisted to debut the Chicago Bulls fit. Similarly, he dons a letterman and fitted cap with the colors of the Bulls and a massive OVO emblem on the back of the jacket. Both the OVO x Knicks and OVO x Bulls will be launching on Sept. 29th.

In other Drake-related news, the rapper's currently celebrating a third week at the top of the Billboard 200 with the release of his latest album, Certified Lover Boy. The lead single, "Way 2 Sexy" ft. Future and Young Thug debuted at the top of the Billboard 200. Unlike the album itself, it did not maintain the top position on the charts for even a second week. Still, it remains in the top 5 on the Billboard Hot 100.

Check out the OVO x NBA photos below.

https://www.instagram.com/p/CUToFLVpXo4
https://www.instagram.com/p/CUVMMgdpPzn

About The Author

Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.

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