Drake is back, releasing his new single "Laugh Now Cry Later" with Lil Durk and announcing his new album "Certified Lover Boy."
It was reported earlier this year that, among a bunch of new trademarks, Drake had secured the rights to use "Certified Lover Boy" in his future business endeavors. At the time, it just seemed like a fun thing for Drake to be doing. For much of his career, he had been clowned for keeping his heart on his sleeve in his music. Now, he's celebrating his status as a lover boy, using the title for his upcoming album.
Directed by Dave Meyers, "Laugh Now Cry Later" was filmed at the Nike Headquarters, featuring appearances from Marshawn Lynch, Odell Beckham Jr, Kevin Durant, and others.
It is the first track off of his new album Certified Lover Boy, which is due to release in the coming months. Hopefully, we see it arrive on the sooner end of that scale.
Let us know what you're thinking of it. We've included some of the most popular reactions below.
<b>Managing Editor</b>
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Alex Zidel began working at HotNewHipHop as a Staff Writer in February 2018 before becoming the Managing Editor in June 2019.
<strong>Favorite Hip Hop Artists:</strong> Kid Cudi, Kanye West, Young Thug, Frank Ocean.
Great news! My boys have been dancing and ‘flossing’ to the new song all night so I’m glad I came on here to find out more. They will be so pleased to hear. Hopefully some more fun dance challenges to come on this album.
Old heads in shambles. Drake is your favorite rapper's favorite rapper. He outsells both Eminem and the Beatles, and he outsells your favorite rappers every year, so you feel obligated to hate him. Keep streaming EA (Deluxe), WUNNA (Deluxe) and My Turn (Deluxe)
yeah wit a bitchh album name like that i aint listenin it shows drake still gon make pop bullshit music . ion fucc wit this lil boy drake hes old n still runnin round like he a kid . ion get why u kids listen to this . listen to real rap . period .
I wish I better understood why people hate on people as they get more and more successful. Drake tom brady lebron James rarely are people like wow what a run he’s had. Btw congrats drake 2010-2020 has been your decade for sure