Dr. Dre, Eminem, Snoop Dogg, Kendrick Lamar, Mary J. Blige Star In New Super Bowl Halftime Show Ad

BYAron A.Updated on September 26, 20226.3K Views

Snoop Dogg, Dr. Dre, Eminem, Mary J. Blige, and Kendrick Lamar star in Pepsi's epic commercial for the Super Bowl Halftime Show.

Ever since Jay-Z got involved with the NFL, he's enlisted some exceptional talent to touch the Super Bowl stage. However, this year, we'll see hip-hop shine bright at the halftime show after announcing Dr. Dre and Snoop Dogg would be headlining the festivities with Eminem, Mary J. Blige, and Kendrick Lamar set to join them as special guests.

Dimitrios Kambouris/Getty Images

Pepsi unveiled the official commercial for the halftime show today, titled, The Call. Directed by filmmaker F. Gary Gary, the ad brings a superhero flare to the all-star line-up that highlights each artists' greatest hits. The commercial shows Eminem, Snoop Dogg, Mary J. Blige, and Snoop Dogg getting "the call" from Dr. Dre as they're locked into their creative zones. Finally, they link up at the SoFi Stadium in Inglewood where they prepare for their epic 12-minute set at Super Bowl LVI.

F. Gary Gary, who has worked on Straight Outta Compton and Friday, has a history with Dre, so it was only right that a filmmaker with roots in L.A. brought this epic commercial to life.

"Each time I collaborate with Dre, it seems to mark an important moment in entertainment history, from projects like Friday, Set It Off, Straight Outta Compton, to now the Pepsi Super Bowl LVI Halftime Show,” said F. Gary Gray. “As a super fan, I consider it an honor and privilege to authentically build and create this moment with five of the most legendary artists in music history. It’s been a blast!”

Super Bowl LVI takes place on Feb. 13th. Check out the trailer below.

About The Author

Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.