Doechii Announces Joint Deal With TDE & Capitol, Drops Visual To "Persuasive"

BY Erika Marie 2.0K Views
Link Copied to Clipboard!
Paras Griffin / Stringer / Getty Images
Doechii
The Florida star is embarking on a new era.

Weeks after it was officially shared that powerhouse Doechii inked a deal with Top Dawg Entertainment, more good news has been rolling out about the Florida artist. It has been reported that the Los Angeles Hip Hop label TDE has joined forces with Capitol Records to present Doechii, so the world should get ready to see and hear much more from the rapper-singer-dancer.

Her social media presence is undeniable and over the last few years, her star has continued to rise with the help of her EPs and fan-favorite single, "Yucky Blucky Fruitcake."

Doechii is excited about what is to come and said, “The legacy of Capitol and TDE continues with me and my fans…and the legacy of my music starts right here, right now.” TDE founder Anthony "Top Dawg" Tiffith echoed her sentiments.

“Top Dawg Entertainment is excited to partner with Capitol Records to provide a platform for Doechii to fulfill her artistic ambitions. Doechii’s energy is contagious and, together with Capitol, we’re committed to helping her share her gifts with the world.”

“The first time I heard Doechii’s music, I experienced that incredible chill-inducing feeling that I live for, as both a music executive and music fan,” recalls Michelle Jubelirer, Chair & CEO, Capitol Music Group. “That feeling has only grown deeper as I’ve gotten to know this amazing young artist and heard more of what she’s been creating in the studio. It’s a real honor to be partnering with Top Dawg and TDE as we work to introduce Doechii to audiences around the world and help her develop into the global superstar we know that she’ll become.”

We look forward to hearing more about Doechii. Her music video for "Persuasive" was released today (March 31) so make sure to check that out below.


About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.