Diddy Taps Bia As Face Of New Sean John x Missguided Collection

BY Erika Marie Updated on September 26, 2022 6.3K Views

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Gregg DeGuire / Stringer / Getty Images, Rachel Murray / Stringer / Getty Images

Diddy, Bia, Missguided, Sean John

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The late '90s to early 2000s-inspired collection will launch at the end of the month.

A women's wear brand is getting a Sean John makeover. On September 29, Diddy's 117-piece collection with the popular UK-based brand will launch and the sneak peek already has fans pulling out their purses. The streetwear Sean John collection is said to include tracksuits, crop tops, bodycon dresses, bucket hats—a mix of the 1990s to early 2000s flare with a more contemporary twist. Diddy's fashion label launched back in 1998 and buyers are excited to see what he's come up with for this 2020 update.

https://www.instagram.com/p/CFLDZJEgwVI

The face of the Sean John x Missguided collection will be Bia, and a preview of the rapper modeling the new looks has been shared to social media. "I think the Sean John and Missguided partnership is brilliant and so classic,” said Bia. “It is a collection that I feel comfortable in and confident wearing. This shoot was so fun and natural.” Take a look at what fans can expect below.

https://www.instagram.com/p/CFZpuBWAWKo

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About The Author

Erika Marie

Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.