Did Drake Quietly Launch A New Label Called Frozen Moments LLC?

BYAron A.20.3K Views
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Drake accepts the Best Rap Song award for 'God's Plan' onstage during the 61st Annual GRAMMY Awards at Staples Center on February 10, 2019 in Los Angeles, California.
Is this the rollout to Drake's new label?

Earlier today, Drake blessed us with some new music with his remix to Summer Walker's "Girls Need Love." However, the release of the song sparked speculation among fans that the Canadian sensation started a new record label. Fans noticed that the new song didn't list Cash Money or Young Money on streaming services as the label. Interscope and LVRN are listed, the labels that Summer Walker is signed to, but there was an additional label called Frozen Moments which fans believe might be the rapper's new label.

A user at KTT pulled out receipts that seem to indicate that Drake launched a new label called Frozen Moments LLC. The first piece of evidence comes from a quick Google search of Drake's name and the label which indicates Frozen Moments was approved for publication on Feb. 13th, two days before So Far Gone hit streaming services. Frozen Moments LLC covers "Audio equipment, namely, personal stereos, speakers, speaker housings, amplifiers, stereo tuners, equalizers, sound crossovers, limiters and compressors for audio processing; Headphones; Earphones; Ear buds; Protective covers and cases for cell phones, computers and portable media players; Sunglasses," according to the trademark site. 

Additionally, Drake previously mentioned Frozen Moments LLC in 2006, years before he became the Drake we know today. The rapper used the company when he was trying to shop his mixtape, Room For Improvement around before he had a deal. The label was described as a "sports and entertainment" group based out of Philadelphia. 

While Drake hasn't confirmed the news yet, he did mention that he's "Young Money my Alma Mater" on Instagram last night. It was mentioned in July that the rapper was currently a free agent and had a "new release" up his sleeve for when he signs his next deal. I guess it'll be a while until we find out what Drake has up his sleeves. 

About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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