Common will be joining the Global Citizen Ambassador program, making his focus one that works toward criminal justice reform as he's routinely done throughout his career.
"I want to bring a practical change in people's lives. I want to walk down Atlantic Avenue and see someone's life change because of Global Citizen and the work I'm doing," Common tells Billboard of the new initiative. "I want to help the people who are oppressed because of their skin, beliefs, and economics. I'm always in a fight for that."
Common's objectives will hone in on decriminalizing poverty and overhauling the bail system in New York. Part of this strategy will include putting pressure on Governor Andrew Cuomo who previously voiced his intent to bring an end to cash bail before retracting his statement.
"Once we educate everyone, we should know who is supportive in changing the bail system, and go out and make sure we support those political figures," Common adds. "We have to hold governor Cuomo accountable. I think New York has the chance to step up and be a leader here."
"Common has long been a passionate advocate fighting against injustice through art and philanthropy," said Global Citizen co-founder Hugh Evans. "We are thrilled to be working together to reach our goal of ending extreme poverty by breaking down the criminalization of poverty that exists in overlooked and under-supported communities both in the U.S. and across the globe."