Chris Brown is set to dip his toes into uncharted waters tomorrow (October 31st), as he drops his much-anticipated new album Heartbreak on a Full Moon. Drenched in horror film imagery, the music videos and album artwork that have been made public already suggest that, at the very least, this will be a very emotional double LP for Breezy, who is trying to continue his run of mainstream chart success with this new project. However, ensuring that this massive, 45-track album goes to the top of the charts is a tall order, especially when it will already lose a day in terms of statistical gains from any long-form releases that aren't dropping mid-week like this. As such, Brown served up some explicit instructions for his fans on Instagram as to how they could enjoy his new music in the most advantageous way possible.
"No messing around" - that is both a direct quote and a mission statement from the image that Brown's team uploaded to the star's page on the social media platform, encouraging fans to streaming or download the album efficiently so that each move goes towards his overall numbers. Those who are planning on copping the new Breezy album are being advised not to play the record on iTunes, but rather stream it on Spotify or Apple Music. The 30-day free trails on both platforms will make this adjustment cost free for fans, since they can always cancel their subscription 30 days after they sign up. Furthermore, if anyone is planning on buying multiple digital copies on iTunes or any other legal point of sale, the star strongly encouraged the use of multiple bills, so that more transactions could be noted by the chart makers. You can view his entire message below.
Though this feels like an unabashed way of trying to game the system, it's not like Brown is completely out of line by trying to find any competitive edge that he can. Recently, Post Malone was accused of some YouTube trickery, with a chorus-only video for "rockstar," which was the same length as the original song, appearing on the video site and seeming to exist for the sole purpose of raking in those view numbers. Posty later denied that the YouTube video was the sole reason that the song went to No. 1 on the Hot 100.