Apple Purchases Shazam For Reportedly $400 Million

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The Apple logo is displayed at the Apple Store June 17, 2015 on Fifth Avenue in New York City. The company began selling the watch in stores Wednesday with their reserve and pick up service. Previously the product could only be ordered online.
Shazam is officially in Apple's hands.

Apple continues to dominate the world in every aspect. Whether it's home technology to streaming services, they've made the right acquisitions over their existence that continuously push their brand forward and maintain it's position at the top. Last week, news surfaced that Apple would be buying Shazam and today, they've officially confirmed the acquisition.

Apple Music has officially purchased Shazam, TechCrunch reports. While they say Apple Music hasn't disclosed exactly how much they've paid for the company, TechCrunch says their sources have confirmed they purchased it for around the $400M mark. The deal has reportedly been a work in progress for five months at this point and both Snapchat and Spotify were also involved in the bidding war. 

In a statement to TechCrunch, Apple didn't reveal exactly what they'd be using Shazam for but they did say they have exciting things planned for the future. They also revealed that Shazam has been one of Apple's most popular apps for iOS since they launched their App Store. 

They report that the vice president of Internet Software and Services, Eddy Cue, saw Shazam as an opportunity to help continue build Apple's lane in the music industry. In addition to that, Shazam has already worked heavily with Apple Music after referring its users to listen to music on their streaming service as well as allowing users to get music off their app directly from the iTunes store.

It'll definitely be interesting to see how Apple Music ends up integrating Shazam into their own software. 


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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