Jordan Brand has announced plans to release a brand new "Singles Day" Air Jordan 4 NRG as part of the brand's 2018 Women's Holiday Collection. The special edition kicks are slated to drop at select retailers in women's sizes this Saturday, November 10 for the retail price of $190.
The "Singles Day" Air Jordan 4 comes in an all-over Fire Red upper equipped with black accents throughout and a timeless gum outsole. Over time, whether done intentionally as a creative expression or rubbed off organically with regular wear, a second layer on the upper reveals an ornamental design, according to Nike.
The sneakers get their name from the popular holiday among young Chinese people that celebrates their pride in being single. The date, November 11, was chosen because the number "1" resembles an individual who is alone. That said, Jordan Brand is dropping the kicks the day before at spots like Footaction.
The fire red Air Jordan 4 NRG is just one of several highly anticipated women's exclusives releasing in the coming months. In addition to this new colorway, Jordan Brand will also be releasing two brand new Air Jordan 1s and an all-new "Olive Lux" Air Jordan 11 this Holiday season.