Adidas To Launch NFT Collection Tomorrow: Details

BYAlexander Cole1.5K Views
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Adidas is getting into the NFT space.

With NFTs becoming all of the rage, Adidas has decided to get in on the cryptocurrency-based fad. In fact, Adidas is now teaming up with the likes of Bored Ape Yacht Club for a huge NFT collection called Into The Metaverse, and it's all going to drop this week. 

All NFT owners will have access to realworld and virtual pieces of Adidas clothing, which is certainly a concept that will confuse older consumers. The virtual accessories are for The Sandbox which is some sort of gaming experience. As for the real-world apparel, there will be a tracksuit, hoodie, and beanie. While some might be skeptical of this, it appears as though Adidas is very excited for the launch.

“As part of our ambition to celebrate ideas that are defining a new age of originality, we’ve landed at the forefront of creativity, which is the open Metaverse,” Adidas Originals VP of marketing and communications Erika Wykes-Sneyd said per Sole Collector. “It’s a natural place for Adidas Originals to enter: a wild world where possibilities are truly limitless and where anyone can express and be rewarded for their most original ideas.”

The collection is coming out tomorrow, December 17th, for a price of 0.2 ETH per NFT. For those unfamiliar with the price of Ethereum, each NFT will cost around $810 USD. If you are interested in this collection, you can cop it over here.

Adidas To Launch NFT Collection Tomorrow: Details
Image via Adidas

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About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.
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