Every year, there are certain things we look forward to — birthdays, Christmas, the Super Bowl, the new season of Game of Thrones, and the latest sneakers set to drop.
There’s umpteen reasons why we heart certain pairs of sneakers and elect to purchase them. We might buy a pair of kicks because of an emotional attachment to them, some we get due to their exclusivity, because come on, who doesn't love owning a pair of kicks that nobody really has. Then, there's folks who desire to have certain sneakers as a result of their historical significance. Attributes such as brand loyalty, comfort level, affordability, colorway or/and a particular silhouette are additional reasons individuals acquire specific sneakers. Or, if you want to keep it plain and simple, some persons just cop sneakers because they like them. There you have it.
Though, what we're discussing here is mainly sneaker "hype." Thanks to social media, sneaker hype has reached an all-time high, as we're constantly flooded with photo after photo on our feeds of new kicks scheduled to be released. Whether it’s the Air Jordan 1 Retro High OG Shadow, or the Yeezy Boost Wave Runner 700, the more we see a shoe the more we lust to have it in our collection. The following kicks are causing serious hype and have all of us sneakerheads sitting on the edge of our seats, biting our nails and frantically bouncing our legs on the balls of our feet in anticipation of their releases.
Take a look. Special shout out/honorable mention to the OVO x Air Jordan 8, which saw it's release date announced just today, and is causing a frenzy.
Air Jordan 3 “Katrina” — Release Date: May 2018
Initially designed solely for a charity auction to support the relief initiatives from Hurricane Katrina, the Air Jordan 3 “Katrina” are set to release for the first time starting in May 2018.
Nike Air Foamposite One Alternate Galaxy — Release Date: Feb 2018
Nike is releasing an upcoming “Alternate Galaxy” Nike Air Foamposite One in February 2018, as a follow up to the celebrated “Galaxy” Foamposite from 2012.
Adidas Futurecraft 4D — Release Date: Jan 2018
The adidas FutureCraft 4D will be making its debut THIS week to the public. One of the pairs that will be dropping is a forthcoming Invincible collaboration.
BAPE x adidas Dame 4 — Release Date: Feb 2018
Adidas has plans to align two improbable enterprises during the 2018 NBA All-Star Weekend — BAPE and the Dame 4. Though this collab seems odd on paper, the early mock-ups display much promise.
Air Jordan 1 Retro High OG Shadow — Release Date: April 2018
Are the 'Shadows' a must-have shoe for your Jordan 1 collection? If so, look for the Air Jordan 1 Retro High OG Shadow to release in April at select Jordan Brand retailers.
Russell Westbrook's Why Not Zer0.1 2-Way — Release Date: Feb 2018
Russell Westbrook's debut signature shoe, the Why Not Zer0.1, launched this week (January 15) with minimal amounts of the Mirror Image colorway. The 2-Way colorway is set to release on February 15.
Yeezy Boost Wave Runner 700 White Gum and Triple Black — Release Date: 2018
Both of these Yeezy Boost Wave Runner 700s are scheduled to release sometime in 2018, though no specific date has been announced just yet.
Air Jordan 3 “Black/Cement” — Release Date: Feb 2018
These super-fly, Air Jordan 3 Black Cement's are scheduled to release on February 17th! Notice the exclamation point, indeed, we are siked.
Off-White X Nike Collection — Release Date: 2018
Nike and Virgil Abloh will be providing us with another Off-White x Nike Collection in 2018 (official date TBA). Expect more releases from this duo, however, acquiring a pair will be just as tricky this year as it was in 2017.
Air Jordan 11 “Concord” — Release Date: Oct 2018
The 'single greatest sneaker ever made,' the Air Jordan 11 “Concord” is coming back out in October 2018. We have not seen the Concord 11 since its re-release in 2011. With that said, it's no shock that these personally are our most anticipated release for 2018.