Coming on the heels of Cam'Ron's latest Reebok sneaker collab, the "Harlem Nights" DMX Run 10, Reebok and Foot Locker officially launched a new content and event series called Reebok Presents 3:AM at Foot Locker's NYC33 space in New York last night, which featured a performance by Killa Cam, as well as the unveiling of a limited footwear and apparel capsule collection with artist Trevor "Trouble Andrew."
Reebok and Foot Locker unveiled the full video short of the “Reebok Presents 3:AM” film, which features both Cam’ron and Trouble.
Incorporating Trevor’s signature graffiti–influenced styling, The "Reebok Classic x Trouble Andrew 3:AM" collection consists of a Reebok “Workout” sneaker, two long-sleeve tees as well as two short-sleeve tees, all of which are inspired by his graffiti.
The kicks sold out on Footlocker.com and Reebok.com in the first few hours it was available, but is still available exclusively at Foot Locker's two NYC stores, located at Times Square and Herald Square while supplies last.
Reebok and Foot Locker will be continuing this initiative throughout 2018, partnering with trailblazing creatives in various U.S. cities to bring unique content and collaborations, with the next stop being Atlanta, GA
If you’re interested in learning more, check out the Reebok Presents 3:AM page here.