Kendrick Lamar now joins the ranks of high-profile artists who are making an effort to limit the impact of the digital landscape on live performances ances as he will reportedly limit photos at his concerts. According to The Guardian, the rapper, who is now embarking on the European leg of his DAMN. tour will be following the lead of the likes of Alicia Keys, Prince, Guns N' roses and Jack White and encourage fans to put away the smartphones and rather choose to be more present and in the moment.
He'll be taking things a step further and will also prohibit outside professional photographers from the venues in which he will perform throughout Europe. According to the publication, Kung Fu Kenny is making this decision as a means of protecting his brand and ensuring that tickets continue to sell as opposed to the act of fans giving their friends back home a special free viewing via social media.
“Soon it will become second nature to purchase a license before uploading material that is copyright protected,” says Helene Muddman, who campaigns against musical copyright oinfringement. “But governments around the world have to be persuaded this is possible and not be whitewashed by those who can not imagine a world where copyright owners are paid properly."
Nonetheless, if you never enjoy the privilege of seeing Kendrick live in person, you can live vicariously through that Black Panther: The Album soundtrack as he and the likes of SZA, The Weeknd, Vince Staples, Travis Scott, Anderson.Paak, and Future provide the backdrop to Marvel's latest creaton.j