B.o.B & Santigold Tapped For Vitamin Water's #MakeBoringBrilliant Concert

BYRose Lilah373 Views
Link Copied to Clipboard!
Photo by Frazer Harrison/Getty Images
B.o.B and Santigold are tapped for the #MakeBoringBrilliant campaign by Vitamin Water and College Humor.

Over the weekend we saw a new commercial from Vitamin Water which featured Hustle Gang's B.o.B. Now the partnership continues, with Vitamin Water announcing a #MakeBoringBrilliant concert series, kicking off appropriately in Boring, Oregon.

B.o.B will be joined by his Atlantic Records labelmates, Santigold, and Matt & Kim, this Wednesday, April 3rd in Boring, Oregon for a concert brought together by Vitamin Water and College Humor. 

In an effort to #MakeBoringBrilliant, Vitamin Water and College Humor have reportedly transformed a morning flag-raising in the town into a real Heavy Metal concert, released a live dinosaur in the middle of town, gave the Red Apple Diner a make-over into haute culinary couture with “le pomme rouge” and invited B.o.B to the community planning meeting.

Check out B.o.B's commercial below. The concert on April 3rd will feature televised footage as well as recaps from Fuse, so be on the look out for that.


bob

B.o.B & Santigold Tapped For Vitamin Water's #MakeBoringBrilliant Concert
About The Author
<b>Editor-in-Chief</b> <!--BR--> Rose Lilah updates HNHH daily, while also managing the other writers on-staff and all HNHH contributors. She oversees site content in general, whether that be video, editorial or music. Not so unlike Kanye, she just wants one thing out of life: dopeness. <strong>Favorite Hip Hop Artists:</strong> Atmosphere, Eminem, Sir Michael Rocks, Jay Z, The-Dream, Curren$y, Drake, Ab-Soul, Boldy James, Outkast, Kevin Gates
...